The Sarasota-Manatee Counties Association of Realtors revealed today their new multi-million dollar advertising campaign. In an effort to jump-start their flagging sales in this dismal economy, the local real estate industry has taken a highly unusual step by targeting an entirely new demographic for their campaign.
This new ad program will replace the current campaign which, since 2007, had insisted that "NOW IS THE TIME TO BUY." Said one disgruntled, but still upbeat and perky real estate agent, "I can't believe that the public didn't trust us enough to buy into that."
"Some may look at this campaign as the Association of Realtors throwing in the towel and giving up on the upscale Sarasota market," said an unidentified spokes-realtor. "But, in my mind, we're only putting the "real" back into real estate."
"Let's face it, the days of McMansions and Madoff are over. Some of our best customers are in jail, waiting to be extradited or in the process of trying to get smuggled out of the country. Or they've had the pleasure of having had financial dealings with some of these former customers and were taken to the cleaners. Either way, things aren't looking too good for us."
"When you're looking to buy a property for, say, a million, Obama's $8,000 is chump change. But if you're looking to buy a used double-wide for $15 to $20 grand, it's huge. Unfortunately, that's the reality of where the market is now. It won't pay for a new Lexus for me, but, at least, it'll put gas in the one I have now."
"Besides, between throwing up that tacky statue on the bayfront, no Proscenium, no Waldorf, no conference center, the Sarasota Orchestra imploding, the Orioles coming to town instead of a real baseball team, the Colony on Longboat closing and the biggest restaurant opening of the season being the new IHOP on Rt. 41, as my new clientele would say about continuing to promote Sarasota as a luxury destination: 'That ole coon dog just won't hunt no more, friend.'"
"Why, I can remember when Presidents of the United States would come here to Sarasota. Now they go to Arcadia. What does that tell you?"
"And if you act now, why, hell, we'll even throw in not one, but TWO genuine plastic pink flamingos to enhance the curb appeal of your new home."