In an effort to entice customers to buy new swimsuits, Tommy Bahama's in St. Armand's Circle is kicking off it's new 'Sip and Swim' promotion on March 12th. Ladies trying on the latest in swimsuits will be treated to a cocktail party and fawning salespeople who will encourage the women to stuff 200 lbs. of human sausage into what is, essentially, a handkerchief with strings.
In some circles, this well-known marketing technique is known as "plying them with liquor."
The idea is to get their customers buzzed so that they don't realize what they really look like in those bathing suits. They're also bringing in those fun-house mirrors that make everyone look skinny.
The store also plans to have experts on hand to assist their customers with choosing the proper style and fit in their new swimsuit, which will consist, primarily, of telling the women that they look much, much better in the more expensive lines.
"My God, you look fabulous in that suit. Another mojito, darling."